FINCH Beverly Hills was born from a moment that changed everything. After a leash hardware failure caused her pup Micah to break loose in a crowded luxury shopping center, Elle Hamm was confronted with a simple truth—beautiful design means nothing if it does not hold under real pressure. In that moment, FINCH became about strength, safety, and precision as much as style.

FINCH comes from a street in Toronto, Canada where she grew up—where her early sense of style, instinct, and creative edge was formed, a foundation that still runs through everything the brand creates.

FINCH is built at the intersection of fashion, function, and personal experience.

Long before luxury streetwear became mainstream, Elle Hamm was already moving through Los Angeles fashion culture with an eye for edge, design, and elevated construction.

Her work moved through major retail and influential fashion circles, collaborating across skateboard culture, music, sport, street, and private label for brands including Nike and Tommy Hilfiger, with designs carried at Fred Segal and picked up by Nordstrom nationwide.

So she rebuilt the system from the ground up.

From matching sets to modular accessories, FINCH is a complete luxury lifestyle universe for pets and their people—designed to move as one and evolve across collections.

For collaborators, creators, retailers, and investors who understand where culture and luxury are headed next—welcome to FINCH Beverly Hills.

Independent from the start. Built for what’s next. 

Confident. Refined. Unapologetic.